Product Marketing Manager, IoT Wireless

Alif Semiconductor needs a skilled Product Marketing Manager for its IoT Wireless products (Wi-Fi, BLE, Cellular Cat-M and NB-IoT) who will have a key role in product/roadmap definition, building out an ecosystem, drive competitive analysis, enable the sales team to win, meet/exceed commercial business goals.

The ideal candidate is technical and has solid experience in Wi-Fi, BT/BLE, embedded controllers (MCU/MPU), and it’s a strong plus if bringing experience in cellular IoT.


  • You will have a central role in Alif Semiconductor’s wireless product/roadmap definition, build a partner ecosystem for wireless-related services, and enable commercial business success.
  • A successful candidate will continuously gather valuable intelligence on customers, competitors, and markets we serve that use Wi-Fi, BT/BLE, Cat-M, and NB-IoT wireless technologies in the embedded controller space.
  • Lead wireless product planning activities including generation of Marketing Requirement Documents that include product definition, market/technology trends, market sizing (TAM, SAM, SOM), competitive analysis, benchmark messaging, product positioning, product infrastructure, and pricing.
  • A successful candidate will form strong link between systems engineering, design teams, sales team, fellow marketers, and our customers.
  • Create business plans in that justify investment in new wireless products/markets, creating strong internal advocacy in the process.
  • Create technical marketing and sales training content and deliver to sales and support teams.

Preferred Qualifications:

  • 10+ years of experience in Product Management/Marketing with at least 3 years of experience in IoT wireless connectivity solutions using embedded controllers (MCU/MPU)
  • Technical background in Wi-Fi, BT/BLE, and MCU/MPU is required.

A plus will be experience with any of:

  • LTE cellular systems specifically for Cat-M and NB-IoT
    • LoRa
    • Artificial Intelligence/Machine Learning
    • Low-power techniques for embedded systems
    • Security
  • A collaborative, team player with the ability to develop strong and effective working relationships across the company
  • Excellent customer facing, presentation, and communication skills
  • Thrives in a fast-paced highly productive and collaborative environment
  • Good organizational skills and commitment to fast follow through
  • Demonstrates a willingness to continuously learn and improve
  • MSEE or MBA preferred
Job Type: Full Time
Job Location: Pleasanton CA

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