Alif Semiconductor's Privacy Policy

Alif Semiconductor Privacy Policy

Last Updated: July 13, 2026

This Privacy Policy (the “Policy”) describes how Alif Semiconductor (“Alif,” “we,” “us,” or “our”) collects, uses, discloses and otherwise processes the personal data described in this Policy, as well as the choices individuals have regarding such personal data.

If you are a resident of California, please also refer to the “California Privacy Notice” section below for additional information about the categories of personal information we collect and your privacy rights, under California privacy laws.

Scope

Except as otherwise noted below, this Policy applies to the personal data that Alif collects, uses, discloses, and otherwise processes when you interact with our digital platforms, including our website(s) (including www.alifsemi.com/) and mobile applications where this Policy is posted, and other online services (collectively, the “Platforms”), as well as the personal data we collect about:

• Current, former, and prospective customers, vendors, and partners, as well as users of our Platforms;
• Individuals who subscribe to receive news, information, and marketing communications from us;
• Individuals who participate in contests, sweepstakes, promotions, events, surveys, and research conducted (collectively, “Events”) by us; and
• Individuals that communicate with us or otherwise engage with us about the Platforms or Events, or about our business and the products and services we provide.

This Policy does not apply to the personal data that we collect and process about employees and other personnel, or about applicants and candidates.

Your use of the Platforms and services we provided through the Platforms, and any dispute over privacy, is subject to this Policy and the Alfi Terms of Use, (posted at www.alifsemi.com/terms-of-use/), including their applicable limitations on damages and the resolution of disputes.

Information We Collect

As further described below, we collect personal data directly from individuals, as well as automatically and from third parties. We may also combine the personal data that we collect from multiple sources.

Information Provided Directly. We collect personal data that you provide directly to us, such as when you create an account, fill out a form, or communicate with us. While the personal data that we collect varies depending upon the circumstances, including the nature of your interactions with us and the Platforms, we may collect:

• Account information: We collect information from you when you create an account with us or register to use the Platforms, including name, email address, company name, title, phone number, postal address, and other personal or business contact details.
• Payments and billing details: When you submit an order or make a purchase or payment, we collect purchase and payment information in order to process your order and payment, such as credit card or financial account details and applicable shipping and billing address. We also maintain records about your past purchases and orders.
• Communications and interactions: When you contact us via email, call, chat or otherwise, we collect and maintain a record of these communications, including your name and contact details, the nature of your communication or requests, and transcripts, recording, or electronic records of these communications. This includes records, communications and information related to any customer support requests, as well as information you post in online chat sessions, forums, and other communications on our Platforms, well as on our social media channels.
• Events and other requests: We also collect personal data related to your participation in our Events, as well as other requests that you submit to us related to the Platforms. For example, if you register for or attend an Event that we host or sponsor, we may collect information related to your registration for and participation in such event. When you fill out a ‘Contact Us’ form, signup for our mailing lists, or otherwise request information from us, we collect and maintain records of your requests.
• Other information that you provide: we may also collect additional personal data that you choose to provide or submit to us.

Information Collected Automatically or Inferred. We collect certain information, including personal data, automatically when you use our Platforms or interact with us. For example, we use cookies, web beacons, log files, and other tracking technologies to automatically collect information when users access or use our Platforms.

• Device and browser information: such as device type, operating system, browser type, IP address, MAC address, UID, device ID, and other unique online or device or hardware identifiers.
• Usage data: Information about how you interact with our Platforms, such as pages visited, features used, and time spent on our Platforms, domain name, date/time stamp, you internet service provider, referring and exiting URLs, language, clickstream data, and other usage and activity information. For more information, see the Cookies and Tracking section below.

We may also infer or derive information about you based on other personal data we collect about you. For example, we may combine and analyze the information we collect about you (including from multiple sources) in order to develop inferences about you, including your preferences and other characteristics.

Information We Obtain from Other Sources. We may obtain information about you from outside sources such as:

• Screening and credit information, which allows us to complete transactions for the purchase of our products and services or comply with financial sanctions regulations, AML obligations, and similar requirements;
• Demographic and marketing information from third parties, which aids us in serving you and informing you of products and services that may be of interest to you;
• Updated contact information, which permits us to maintain accurate records and better serve you;
• Email and contact lists from third party partners;
• Information provided to us by distributors of our products and services.

Aggregate and Non-identifiable Data. We may also collect, derive and process aggregate and other non-identifiable information—this information is not personal data under this Policy. Aggregate data includes, for example, the aggregate number of users that access our Platforms from particular jurisdictions, and which pages and content on our Platforms are the most and least frequently accessed.

Purposes of Collection, Use, Disclosure and Processing

Generally, we use, disclose, and otherwise process the personal data we collect for the following purposes:

• To provide our Platforms and related customer service and support: We use your information to provide, maintain, and optimize our Platforms, to detect and remediate bugs and errors, and for other customer service and support purposes.
• To communicate with you: We may use your information to communicate with you about our Platforms, such as to send you important updates or marketing and promotional information, and to respond to your inquiries, orders, and other requests.
• For analytics and improvement: We use your information to analyze usage trends and understand how users interact with our Platforms, as well as to improve the Platforms or our general business operations and develop new features and services.
• To customize and personalize experiences: To personalize experiences and tailor content on the Platforms, including to offer location customization and personalized help and instructions, and to otherwise personalize your experiences.
• For marketing and advertising: To send you information that you sign up to receive from us as well as promotional and other marketing emails and communications we think may interest you, in accordance with applicable laws. We may also use your information to help us manage and improve our advertising campaigns and reach people with relevant ads and content, including on third-party sites and services.
• To plan and manage Events: For event planning and management, including registration, attendance, connecting you with other event attendees, and communicating with you about Events.
• To conduct market research and surveys:To administer surveys and questionnaires, such as for market research or customer satisfaction purposes.

• To comply with legal obligations: We may process personal data where required by applicable law or necessary to comply with legal obligations, such as responding to court orders, subpoenas, or other legal process.
• For security and protection of rights: To protect our Platforms, rights, property, and business operations; to prevent, detect and respond to fraud, unauthorized access, misuse, and other actual or potential security threats; where we believe necessary to investigate or take action regarding illegal activities, suspected fraud, potential threats to the safety or legal rights of any person or third party, or violations of our Terms.
• General business and operational support: To consider and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions, and related to the administration of our general business, accounting, auditing, compliance, recordkeeping, operational, and legal functions.

Disclosures of Information

We may disclose the personal data that we collect for the purposes described above and as otherwise directed or consented to by you, including to:

• Service providers: We may share your information with third-party service providers who help us operate our Platforms, such as analytics providers, cloud storage providers, and marketing platforms.
• Our affiliates and subsidiaries: We may disclose personal data we collect to our affiliates or subsidiaries, who will use and disclose this personal data in accordance with this Policy.
• Distributors of Alif products: We may disclose customer personal data, including name and contact details, to third-party distributors of our products and services in so that they may contact you for sales, services and support purposes, related to our products.
• Other users: If you post comments or reviews within the Platforms, this information will be viewable by other users.
• Third party platforms and providers: We may disclose or make available personal data to third party platforms and providers that we use to provide or make available certain features or portions of the Services, or as necessary to respond to your requests.
• Online advertising and analytics providers: We may also disclose or provide personal data to third parties in support of our marketing, advertising, and campaign management, including measuring and delivering targeted advertising to users on third party sites and services. As further described in the “Cookies and Tracking” section below, we may disclose or provide information to third parties via cookies and other tracking technologies within the Platforms, in order deliver and measure targeted advertising and content across third party sites and services. We may also share certain customer list information (such as your name, email address and contact information) with third parties, to help us reach you and others like you with targeted advertising on third party sites and services. You can opt out of this type of sharing as set forth in the “Privacy Rights and Choices” section below.
• We may also disclose information, including your personal data to others in relation to:
• Compliance and legal obligations: We may disclose your information if we are required to do so by law or in the good faith belief that such disclosure is necessary to comply with legal process, such as a court order or subpoena, or respond to other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.This may include regulators, government entities, law enforcement, and others as required by law or legal process.
• Security and protection of rights: We may disclose personal data where we believe doing so is necessary to protect the Platforms or our business operations, rights, and property, as well as the rights, property, and safety of others. For example, we may disclose personal data in order to (i) prevent, detect, investigate and respond to fraud, unauthorized activities and access, illegal activities, and misuse of the Platforms, (ii) situations involving potential threats to the health, safety or legal rights of any person or third party, or (iii) enforce, and detect, investigate and take action in response to violations of, our Terms. We may also disclose information, including personal data, related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, recordkeeping, operations, and legal functions.
• Business transfers and corporate transactions: If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the personal data we have collected to the other company. We may also share certain personal data as necessary prior to the completion of such a transfer, such as to lenders, auditors, and third-party advisors, including attorneys and consultants, as part of due diligence or as necessary to plan for the transfer.

We will not share your personal data with third parties for their own direct marketing purposes without your consent. Where required by applicable law, we will obtain your consent to share your personal data with other third parties.

Cookies and Tracking

We use cookies, pixels, and other tracking technologies within the Platforms to store or collect user and activity information, enable certain features and functionality, and operate and secure the Platforms. Some of these are provided by third parties and may set, change, alter or modify settings or configurations on your device, or collect, store, or transmit information about you and your activities within the Platforms. For example:

• Cookies: Browser (or HTTP) cookies are alphanumeric identifiers that we transfer to your device’s hard drive through your web browser for record-keeping purposes. We use these in the Platforms to, for example, make it easier for you to navigate our Platforms, enable a faster log-in process, support the security and performance of the Services, or allow us to track activity and usage data.
• Pixels: Pixels (sometime called web beacons, pixel tags, or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. While cookies are stored locally on your device, pixel tags are embedded invisibly within web pages and online content. We may use these in connection with our Platforms to, for example, track the activities of users, help us manage content, and collect usage information. We may also use these in HTML e-mails we send, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.

In addition to cookies and pixels, we may also use other technologies (which may be provided by third parties), including embedded scripts, browser fingerprinting, eTags, plug-ins, mobile SDKs, APIs, and location detection and other recognition technologies, for similar purposes.

• How We Use Cookies and other Technologies. We and our third-party providers use these to automatically collect user data and browsing, activity, device, and similar information within our Platforms (including our HTML emails). This information may, for example, help us to: analyze and understand how users access, use and interact with our Platforms and content; measure and deliver targeted advertising on third party sites and services; detect and remember user preferences and settings; personalize user experiences; identify and resolve bugs and errors; and evaluate, secure, optimize and improve the performance of our Platforms. We also use these to provide certain features and functionality within the Platforms (e.g., login, reCAPTCHA), enable third party services (e.g., social media features and chat functionality), protect against fraud, and misuse, and otherwise secure the Platforms (e.g., detect and prevent bots and other malicious activity). You have certain choices about the use of cookies and tracking technologies on our Platforms, as described below in this section.
• Third-Party Analytics and Tools. We use third party tools, such as Google Analytics, which are operated by third party companies. These third-party analytics companies may collect usage data (using cookies, pixels, and similar tools) about our Platforms in order to provide us with reports and metrics that help us to evaluate usage of our Platforms and improve performance and user experiences. You can find more information about Google Analytics privacy practices here; you can also download the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics here.
• Targeted Advertising. We work with third parties, such as ad networks, channel partners, mobile ad networks, analytics and measurement services and others (“third-party ad companies”) to deliver and measure our targeted advertising on third-party sites, mobile apps, and online services. We may disclose or make available certain information to these third-party ad companies, such as IP address, location information, device ID, cookie and advertising IDs, and other identifiers, as well as browsing and activity information. This information may be used to deliver more relevant ads and content (on behalf of us and other third parties) across third party sites and online services, to evaluate the success of such ads and content, and to personalize content and experiences within our Platforms.

Manage Your Preferences. You can review or change your cookie preferences for our website and opt-out of third-party targeted advertising cookies on our website, by clicking the [“Cookie”] icon in the bottom left of our website and adjusting your cookie settings. These settings are browser and device specific, which means that you need to set the preference for each browser and device you use to access our website; in addition, if you delete or block cookies, you may need to reapply your preferences. Keep in mind that even if you opt out, you may continue to receive generic or “contextual” ads from us and others.

You may also be able to control how participating third-party ad companies use the information that they collect about your visits to our Platforms as well as to third party sites and services, in order to display more relevant targeted advertising to you. If you are in the U.S., you can obtain more information and opt out of receiving targeted ads from participating third-party ad networks at aboutads.info/choices (Digital Advertising Alliance). You may also download the DAA AppChoices tool to help control interest-based advertising on apps on your mobile device (https://youradchoices.com/appchoices).

Data Security

We take steps to protect the personal data that we collect from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or electronic storage method is completely secure. Therefore, we cannot guarantee the absolute security of your information.

Data Retention

We will retain your personal data for as long as it is necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Children and Minors

We understand the importance of protecting children’s privacy in the interactive world. Alif does not knowingly collect any personal data from children under the age of 13 or minors under the age of 18.

Your Choices

Subject to certain limitations under applicable privacy laws, you have the following choices regarding your personal data:

• Accessing your information: to request access to your personal information collected and processed by us.
• Correcting your information: to request the correction your personal information collected and processed by us, where in correct.
• Deleting your information: to request that we delete certain personal information collected and processed by us.

Please note that there may be exceptions to your rights, such as where you have requested deletion but we must retain your personal data to comply with legal obligations or protect our rights, property, or security.

Opting Out. You may also opt out of certain marketing and advertising from us:

• Marketing and promotional emails: you may opt out of future marketing and promotional emails from us by using the unsubscribe function in any marketing email we send to you. If you do so, we may continue to send you transactional emails.
• Targeted advertising: you may opt out of targeted advertising cookies and tracking technologies on our website, by clicking the “Reject Non Essential Cookies” button on our cookie preferences page; to access the cookie preferences page for our website,  click the  [“Cookie”] icon located in the bottom left of our website then click the “Reject Non Essential Cookies” button, which will turn OFF all cookies other than “Necessary” cookies (which are important for site operations, security, and performance). To opt out of other, offsite/non-automated targeted advertising by us (e.g., via custom list and matching campaigns), please submit our opt-out request form, available here. You can also email us at [email protected].  
• Custom list marketing: you can opt

California Residents. If you are a California resident, please review our “California Privacy Notice” below, for specific information about your California privacy rights and how to exercise them.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our Platforms. You are advised to review this Privacy Policy periodically for any changes. If we make any material changes to this Policy, we will endeavor to notify you in advance (such as via email or prominent notice in the Platforms).

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: [email protected]

Postal address: 10 Ang Mo Kio Street 65 03-14 Techpoint, Singapore 569059

California Privacy Notice

If you are a California resident, you have certain rights with respect to the collection, use, transfer, and processing of your “personal information” as defined by the California Consumer Privacy Act, Cal. Civ. Code § 1798.100 et seq., as amended by the California Privacy Rights Act (collectively, the “CCPA”) and implementing regulations.

Categories of Personal Information That We Collect. Our collection, use, and disclosure of personal data about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with them. The table below sets out generally the categories of personal information (as defined by the CCPA) that we may collect (and have collected in the prior twelve months) about California residents.

Sources of Personal Data. As noted above, in general, we may collect the categories of personal information identified in the table above directly from you, and from third parties, including:

• Our affiliates and subsidiaries
• Third-party platforms
• Third-party sites and services
• Distributors of our products
• Consultants and agents
• Social networks
• Referrals and references
• Operating systems and platforms
• Our vendors and service providers
• Publicly available information

Purposes for Collecting and Processing. As described in more detail above (under the section “Purposes of Collection, Use, Disclosure and Processing”), in general, we collect, use, disclose, and otherwise process the categories of personal data identified above in for the following business or commercial purposes:

• To provide our Platforms and related customer service and support
• To communicate with you
• For analytics and improvement
• To customize and personalize experiences
• For marketing and advertising
• To plan and manage Events
• To conduct market research and surveys
• To comply with legal obligations
• For security and protection of rights
• General business and operational support

Sensitive Personal Data. Notwithstanding any of the purposes described above, we do not use or disclose sensitive personal data (as defined by the CCPA) about California residents beyond the purposes authorized by the CCPA (pursuant to Cal Civ. Code § 1798.121 and § 7027(m) of the CCPA Regulations). Accordingly, we only use and disclose sensitive personal data about you as reasonably necessary and proportionate: (i) to perform our services requested by you; (ii) to help ensure security and integrity, including to prevent, detect, and investigate security incidents; (iii) to detect, prevent and respond to malicious, fraudulent, deceptive, or illegal conduct; (iv) to verify or maintain the quality and safety of our services; (v) for compliance with our legal obligations; (vi) to our service providers who perform services on our behalf; and (vii) for purposes other than inferring characteristics you. As such, we do not process sensitive personal data in a manner for which your right to limit the use and disclosure of sensitive personal data applies.

Retention. We will retain your personal data as long as necessary for the purposes for which the personal data was collected, as stated in this Policy. Further, to the extent permitted by law, we will retain and use your personal data as necessary to comply with our legal obligations, resolve disputes, maintain appropriate business records, enforce our agreements, and protect and defend rights, property, and safety.

Disclosures of Personal Data. We may disclose the categories of personal information that we collect to service providers, contractors and others acting on our behalf, as well as to our subsidiaries and affiliates for the purposes listed above. In addition, as further described in the section “Disclosures of Information”above, we may disclose personal data to other third-party recipients (i) as directed or agreed to by you, (ii) where necessary to comply with applicable legal obligations, (iii) in response to legal process, (iv) in order to protect or defend our rights and the rights of others, and (v) in order to evaluate, plan or implement mergers, acquisitions or similar business transactions.

Sales and Sharing. California privacy laws define a “sale” as disclosing or making available to a third party, personal data in exchange for monetary or other valuable consideration, and “sharing” includes disclosing or making available personal information to a third party for purposes of cross-context behavioral advertising. While we do not sell the personal information we collect to third parties for monetary consideration, as defined by the CCPA, we may “sell” or “share” Identifiers (e.g., online IDs), Browsing and Activity Data, Inferences and Commercial Information to ad networks, analytics providers, third-party platforms, and similar data partners, to help us collect analytics, update or enhance our customer data, contact prospective customers, and deliver and measure our targeted advertising campaigns. However, we do not “sell” or “share” (as defined by the CCPA) any sensitive personal data, nor do we “sell” or “share” any personal data about individuals who we know are under sixteen years old.

California Privacy Rights. California residents have the right to receive certain information about how their personal data is used and disclosed and their privacy rights. The CCPA grants California residents the following rights, in each case subject to certain exceptions:

• Right to Know/Access: the right to know what personal data we have collected about you, including the categories of personal data, the categories of sources from which the personal data is collected, the business or commercial purpose for collecting, selling, or sharing personal data, the categories of third parties to whom we disclose personal data, and the specific pieces of personal data we have collected about you.
• Right of Correction: the right to correct inaccuracies in your personal data.
• Right of Deletion: the right to delete your personal data, subject to certain exceptions.
• Limit use or disclosure of sensitive personal data: the right to limit the use or disclosure of sensitive personal data to those uses specifically authorized by the CCPA. However, as noted under “Sensitive Personal data” above, we do not use or disclose sensitive personal data beyond the purposes specifically authorized by the CCPA.
• Non-discrimination: the right not to be retaliated against for exercising privacy rights conferred by the CCPA.

Requests to Opt Out of Sales and Sharing. You can opt out of sales and sharing (as defined by the CCPA) of your personal information by Alif as follows:

• Automated sales and sharing: to opt out of sales and sharing via cookies and other automated technologies on our website, enable Global Privacy Control (“GPC”) signals for your browser (find more about GPC here). If we recognize that your browser is transmitting GPC signals when you access our website, your will be opted out of ‘sales’ and ‘sharing’ cookies and automated technologies on our website. You can also turn OFF all but Necessary cookies for our website by clicking the Cookie icon button located in the bottom left of the website to access our cookie preference manager and clicking the “Reject Non Essential Cookies” button—which will turn OFF most third-party cookies – though we will continue to serve cookies that are important for site operations, security and optimization. Your opt-out is browser and device specific. So, you should enable GPC or set your preference for each browser and device you use to access our website. You must take separate action to opt-out of “offsite sales and sharing,” as described below.
• Offsite sales and sharing: to opt out of other, non-automated sales and sharing for targeted advertising purposes, please submit your opt-out request via our webform, available here. This will not opt you out of automated sales and sharing on our website; to do so, take the steps outlined above for “automated sales and sharing”

Requests to Access, Correct and Delete. If you wish to exercise one of the above rights, please submit your request using our privacy request webform, available here.  You can also email us at [email protected]. We will respond to access, deletion, and correction requests, if applicable, within 45 days of receipt of the request and without undue delay. If we need to extend this period, we will notify you of the delay and explain the reasonably necessary justifications for our delay. To ensure the protection of your personal data, we may need to verify that the individual submitting a request is the individual to whom the request relates prior to processing the request, or an authorized agent. To verify an individual’s identity, we may request up to three pieces of personal data about you when you make a request to compare against our records. We will only use personal data provided in your request to verify your identity and will delete any information you provide after processing the request. We reserve the right to take additional steps as necessary to verify the identity of individuals where we have reason to believe a request is fraudulent.

Authorized Agents. You may designate an authorized agent, including a person or a business that you authorize, to submit requests on your behalf. If you choose to use an authorized agent, the authorized agent must provide us with evidence of your written permission allowing them to submit the request on your behalf. For requests to access, correct, or delete, we may require that you verify your identity directly with us.

Do-Not-Track Signals. Please note that our websites do not recognize or respond to any signal which your browser might transmit through the so-called “do not track” feature your

Contact Us: If you have questions or concerns about this Policy or our information practices, please email us at [email protected].